GrowthOutfitter already some time ago published a short but very inspiring article. Drinking my early morning coffe it was a pleasure to find back a critical argument like the “customer journey map”.
It’s as simple as effective to read and understand. The real problem comes when it’s time to design the underling activities and coordinate them in order to obtain the maximum efficacy and efficiency. Which means: deadline respect, resource planning, budget allocation, correct selection of tools and their interaction. Here is the where Crystal ITG team enters in action, to guarantee an honest project management with transparent target reach set-up.
