Crystal ITG is a unique e-Marketing Agency: a wise blend of "old school" refined tools mixed with a sophisticated digital expertise.

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"However beautiful the strategy, you should occasionally look at the results." Sir Winston Churchill

There are too many Tweets and Facebook/Instagram posts for us to keep up with, and email can offer a more intimate interaction. People are still more protective of messages sent to their personal inboxes versus their social feeds. Plus, email gives you the space to say things that can’t fit into a social media post.

Here ARE 4 good reasons why you should seriously consider to run this service!

Email remarketing campaigns allow marketers to produce highly targeted, highly converting campaigns.

Because they work on the same principles found in retargeted ads, email remarketing can achieve better marketing results compared to traditional digital advertising like Facebook Ads and Google AdWords campaigns

1. Re-engage your customers

You know how most visitors will probably visit one or two product pages before they just…leave? Well, email remarketing can use tracked information to display super relevant ads in emails: you could show your customers special offers related to that product they just saw.

If used wisely, email retargeting helps your company re-engaging inactive customers and increasing customer retention among active users.

2. Achieve better clickthrough rates

Email remarketing allows for personalized and relevant ads.

And people will thank you for that: Criteo reports that retargeted ads perform 10x better when it comes to clickthrough rate.

Similarly, the same source reports that customers who have already visited your website are 70% more likely to convert than new visitors. That’s a persuasive argument, for sure.

3. Drive more sales

With increased clickthrough rates and more chances to convert, your retargeted customers will bring in more revenue for your company.

In fact, SEO-specialist Moz reports that email remarketing conversions can reach up to 40%, compared to an e-commerce average of 2-4%.

That’s because your campaigns hit just the right person at the right time.

4. Reduce shopping cart abandonment

Email remarketing was basically invented to reduce cart abandonment. According to the Baymard Institute, nearly 70% of shoppers abandon their carts. Email remarketing is a huge opportunity to recover this “lost sale”.

Like display ads, email remarketing ads will allow you to target your customers with the products they’ve just considered, say 2 hours ago: Business Insider Intelligence reports that post-cart abandonment emails have a 40% open rate and a 20% CTR. Email remarketing produces a FOMO effect: this might just be your customers’ last chance to buy that product at a discounted price.

Why subscribing this service with Crystal?

You haven’t time or human resources to manage your e-Mail and SMS marketing? Do you want to reach  between 20% to 40% revenue growth coming from eMail and SMS marketing through reliable and efficient process automation? Then this package is for you.

We will handle the whole email marketing ecosystem in order to deliver KPI-driven results each month. We handle full eMail/SMS marketing Flow automation or Campaign Management, weekly custom eMail campaigns based on segmentation, list cleaning, email collection with signup forms/pop-ups, and ensuring proper deliverability.

A campaign is a one-time e-Mail or SMS send to a pre-determined list or segment. These must be manually scheduled to be sent at a fixed point in time. A few examples of campaigns are sales promotions, educational blog content, or new product launches.

flow is an automated sequence that is set in motion by a specific trigger and then includes one or more steps. Flows can be built to send timely e-Mails or SMS messages, or they can simply apply certain actions, like updating a specific field on a profile. These are usually a series of messages that are constantly running in the background hitting your customers at the right point in time with the right message. Two examples of high revenue generating flows are the welcome series or the abandoned cart.

But there is more: we’ll work with Lists but mainly with Segments: here comes our expertise in profiling your customers through their socio-demographics data. The target is to fit the perfect message for the exact Customer, thus really adding clue to him (vs, spamming him).

Our main goal is to ensure revenue targets are met every single month so that our retainer costs are justified.

Ask around to our Competitors (average team age <30) what is this, you’ll be delighted by their faces…



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