Helm Yachting is charter company, specialized in renting its own fleet of yachts all over the best Italian marinas, such as Costa Smeralda-Sardinia, Egadi islands-Sicily, Aeolian islands-Sicily and Capri-Amalfi coast. With a fleet of 23 yachts, Helm yachting commissioned to Crystal ITG the whole media production (pictures and videos), the whole website (including the complex booking engine) and social profiles development, asking also to support them with a 12 months long Google Ads and Facebook Ads campaign.
Helm Yachting needed a partner able both to translate its ambitious goals into a feasible business plan and then to transform it into real working digital platform. Crystal ITG did it! We sat down with Founders, listened, designed, proposed, corrected and, finally, we released the whole business plan: creating a full digital platform enabling to interact directly with customers rather than relying on unskilled travel agencies or expensive marketplaces.
E-STRATEGY(BRAND DEVELOPMENT, 360° MARKETING PLANNING)
DARIA SALEMI – FEED-BACK
Crystal simply shocked me: they did 200% what I expected. Media creation, copywrite, website with fully integrated booking engine and online payment channels, social network set-up, feeding and integration with website, with a holystic media content planning. This is not just a metter of bits & bytes, it’s evident that hey also know the old mastery of strategic marketing too! The real challenge was not to put together the digital puzzle, but to understand the specificity of the purchase process of such an expensive and elitist product like ours. They did it, very well I’d say: simple persons but with the knowledge of elite/luxury world. Bravissimi!
Digital Advertising managementeCommerce set-upSocial Networks developmentStrategy Audit & Planning
under daily management