Crystal ITG is a unique e-Marketing Agency: a wise blend of "old school" refined tools mixed with a sophisticated digital expertise.

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Feludei – Made in Italy Jewellery



A pure “Made in Italy” jewellery company, working with the top of the V.I.P. from the ww jet-set. Based in Positano, they sell to super-stars like Anastacia, Lewis Hamilton, Daryl Hannah and few others, proposing top brands like Marco Bicego, Pomellato, Pippo Perez, Roberto Coin and a custom handcrafted Italian masterpieces of their selection.


Feludei was already running a decent eCommerce platform, but it resulted really updated when they contacted us. The problem was: too slow website, complex check-out procedure, no incremental offers, no specific SEO (keywords, Alt-tags, H1 & H2). And no visibility, except a good (but insufficient) instagram profile).


For we have enhanced the existing eCommerce platform to include the latest features in terms of SEO, which, nowadays, is no more a simple “nice to have”, but a critical function for any SERP and website to be discovered by the main search engine like Google, Bing and Yahoo! In addition we streamlimed their cart-to-ckecout procedure, developed cross-sell and up-sell features and finally launched “search adn display campaigns on Microsoft Ads, taking care of keywords (bidding, pause, negative), sitelinks and copywrite.




The feed-back is very simple: not only Crystal knows “where to put the hands” in all these digital platforms, but they have a competitive advantage on all other agencies: when it’s time to talk about Luxury, they “know the language”. And in an hyper-competitive world as the actual one, this small difference made a massive difference in our digital success.


  • Clients:
  • Category:
    Digital Advertising managementeCommerce set-up
  • Date:
    under management