Crystal ITG is a unique e-Marketing Agency: a wise blend of "old school" refined tools mixed with a sophisticated digital expertise.

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Dreams Horizon – Boutique Yachting

www.dreamshorizon.com

INTRODUCTION

Dreams Horizon Yachting is a full digital start-up company, specialized in yacht chartering of its own fleet all over the best Italian marinas, such as Costa Smeralda-Sardinia, Egadi islands-Sicily, Aeolian islands-Sicily and Capri-Amalfi coast. With a fleet of 21 yachts, Dreams Horizon commissioned to Crystal ITG the whole brand development including the media production (pictures and videos), the whole website (including the complex booking engine) and social profiles development, asking also to support them with a 12 months long Google Ads and Facebook Ads campaign.

BUSINESS NEEDS

Dreams Horizon needed a partner able both to translate its ambitious goals into a feasible business plan and then to transform it into real working digital platform. Crystal ITG did it! We sat down with Founders, listened, designed, proposed, corrected and, finally, we released the whole business plan: creating a full digitial company able to interact directly with customers rather than relying on unskilled travel agencies or expensive marketplaces.

SOLUTION DEVELOPED

E-STRATEGY (BRAND DEVELOPMENT, 360° MARKETING PLANNING)

E-COMMERCE SET-UP

SOCIAL MARKETING

DIGITAL ADS

E-MAIL REMARKETING

PAOLA TORRETTA – FEED-BACK

Crystal simply shocked me: they did 200% what I expected. Media creation, copywrite, website with fully integrated booking engine and online payment channels, social network set-up, feeding and integration with website, with a holystic media content planning. This is not just a metter of bits & bytes, it’s evident that hey also know the old mastery of strategic marketing too! The real challenge was not to put together the digital puzzle, but to understand the specificity of the purchase process of such an expensive and elitist product like ours. They did it, very well I’d say: simple persons but with the knowledge of elite/luxury world. Bravissimi!

  • Clients:
    Dreams Horizon Yachting
  • Category:
    Digital Advertising managementeCommerce set-upSocial Networks developmentStrategy Audit & Planning
  • Date:
    under daily management