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Africa Race (once Paris-Dakar)


Once called Paris-Dakar, in 2008 it was canceled 1 day before the start. In 2009 ASO claimed the right of the Dakar brand and moved the race in south America and today in Saudi Arabia, while the Pioneers of the original rally launched Africa Eco Race to continue the competition from Monaco to Dakar, on the same tracks of the original competition.






Our product is very specific and it’s an elitarian race: people spend from 50 to 200 K€ to enjoy the spirit fo Paris-Dakar Rally and reach the Lac Rose in Dakar-Senegal. Apart form the physical challenge, it is not exactly an affordable passion. Crystal took full responsibility of our Social Pages, mainly Instagram and Facebook, plus some Youtube videos. They simply doubled our organic traffic by fully understanding our customers (target), the pros/cons of our competitors and by applying a strict agenda made of clear long term scheduling, engaging copywrite and awesome post production fo the media we gave the to work with. Great experience, open talking full collaboration: these guys know how to work with Social networks and how to speak to high-ticket spenders!


  • Clients:
    Africa Race
  • Category:
    Social Networks development
  • Date:
    31 March, 2021